King of Land Ecology Products
King of Land is a non-government, non-profit organisation working since 2007 for the empowerment of rural India through sustainable farm and non-farm livelihood development.
King of land acts as a bridge between network of Indian rural communities and other stakeholders, including governments, large development organisations and corporate entities, through large-scale field implementation projects with integrated deployment of ICT for efficiency and scale. We work for enhancing livelihood opportunities for the rural poor through interventions in sustainable agriculture and livestock development, access to water and sanitation, skills development and women empowerment. Through our targeted interventions for economic and environmental sustainability through farmer cluster, knowledge empowerment and market linkages, we contribute towards rural economic development.
What we do
Clusters for strengthening farmers' capacity
Cluster is one of the most effective means of reducing the risk in agriculture and strengthening the livelihoods of small and marginal farmers. By collaborating through farmer groups farmers have better capacity for and access to technical know-how on crop planning and management, inputs (including seed production), credit, post-harvest management, value addition, marketing infrastructure and better market linkages. The Clusters approach also helps small and marginal farmers in accessing various benefits of government schemes for rural development. The process involves mobilising farmers into groups of between 15-20 members at the village level and building up their associations to an appropriate federating point i.e. Farmer Producer Organisations (FPOs). Pioneering work on promoting and strengthening the FPO structure as a tool to address the challenges of access to investment, technology, quality inputs and integration with markets that the small and marginal farmers face. Goal is to improve the production, productivity and profitability of these farmers.