King of Land is a non-government, non-profit organisation working since 2007 for the empowerment of rural India through sustainable farm and non-farm livelihood development.
King of land acts as a bridge between network of Indian rural communities and other stakeholders, including governments, large development organisations and corporate entities, through large-scale field implementation projects with integrated deployment of ICT for efficiency and scale.
We work for enhancing livelihood opportunities for the rural poor through interventions in sustainable agriculture and livestock development, access to water and sanitation, skills development and women empowerment. Through our targeted interventions for economic and environmental sustainability through farmer cluster, knowledge empowerment and market linkages, we contribute towards rural economic development.
Our company believes that by working together, culturally and racially diverse rural and urban people can take practical steps that result in healthy food for all and resilient, racially just communities.
Vision & Mission
We envision a future where diverse and vibrant urban and rural farms build human capacity, revitalize communities, supply regional food systems, and foster ecological resilience in a changing world.
We help farmers get expert assistance to facilitate all phases of small farm business development, from initial growth to optimization to maturity.
What we do
Clusters for strengthening farmers' capacity
Cluster is one of the most effective means of reducing the risk in agriculture and strengthening the livelihoods of small and marginal farmers. By collaborating through farmer groups farmers have better capacity for and access to technical know-how on crop planning and management, inputs (including seed production), credit, post-harvest management, value addition, marketing infrastructure and better market linkages. The Clusters approach also helps small and marginal farmers in accessing various benefits of government schemes for rural development. The process involves mobilising farmers into groups of between 15-20 members at the village level and building up their associations to an appropriate federating point i.e. Farmer Producer Organisations (FPOs). Pioneering work on promoting and strengthening the FPO structure as a tool to address the challenges of access to investment, technology, quality inputs and integration with markets that the small and marginal farmers face. Goal is to improve the production, productivity and profitability of these farmers.
Agribusiness village resource centres for effective cluster and provision of farm services
To achieve the objectives of farmer clusters in context of sourcing of inputs, credit, value addition and sale of output, the critical link is a local facilitation centre, which provides all the necessary services to farmers of member FPOs in their quest to become more productive and efficient as viable farm enterprises. These agribusiness village resource centres (AVRCs) are managed by their associated FPOs and are equipped to handle provision of a variety of services and also to nurture farmers for tapping growth-oriented opportunities through targeted assistance and capacity building. They are planned based on a study of the local input-output market demand, opportunities and financing solutions and can help FPOs function effectively as aggregators. This approach encourages rural entrepreneurship for offering service linkages with medium and larger commodity buyers and input sellers, which can eventually help build a more efficient value chain. KOL’s FPO programmes include setting up of such support institutions as well.
How it works
As a starter, farmers need to be protected from falling into the trap of the spiralling debt, which is the primary risk factor for suicide. For this, farming must be protected from failure and made profitable.
Efforts will be taken by RUDRA
Education will be given to the farmers about modern farming techniques and practices as well as needs for higher education to there children and all the necessities, internet facilities will be provided.
Small and marginal farmers will be encouraged to pool their farmland to leverage the advantages associated with larger land holdings, such as the use of modern and mechanized farming techniques.
Water supply for irrigation will be insulated from the vagaries of nature by better water management systems; particularly attention will be paid to rainwater harvesting and resolution of interstate river water sharing disputes.
Fair price for farm products will be ensured, and middlemen will be eliminated by creating a direct reach for the farmers with us as well as to both international and domestic market.
Training will be given for secondary rural investments in dairy farming, poultry farming, animal husbandry, and other activities, with a clearly viable chain apparent from financing to marketing.
Affordable insurance schemes will be made available, covering farmers and crops from problems at every stage of the crop cycle.